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10 June 2009

The Challenge of Creating Income on the Internet

The major challenge for anyone looking for to make money on the Internet has always been how to find customers. There are plenty of aspiring Internet entrepreneurs who have a product or service to offer and the talent to build a fantastic internet site with all the bells and whistles. There dreams turn to foiling and disenchant when only a few friends and family ever visit their site and they cannot even make enough money to cover their web hosting fees.

In time the choice goes down to whether to continue supporting anonymous- productive internet site or to put time, effort and money into promoting that internet site. Basically, if the internet site owners decide not to through in the towel, they need among two matters; either a big budget or the hope to learn how to do Internet marketing themselves. Should they pay a professional IM firm or learn how to promote the site on their own?

There are plenty of firms and individuals who claim they can put a business owners site on the first page of Google, if not the number one spot. Sometimes these claims are true or, at best, almost true. Anyone deciding to go this route should be prepared to pay a large initial fee and heavy monthly fees. Some of the lower priced services will charge a starting fee from $1500 -2000 and monthly maintenance fees between $500-600. Very few can guarantee that their services will attract enough customers to cover these fees.

For those individuals who would like to learn to do their own IM there's good news and bad news. The good news is that there's enough of information on the Internet concerning IM. The bad news is that this information is scattered, unorganized, uncomplete, often incoherent and usually outdated. Sometimes books on SEO or other topics can be found at the library or bookshop. Although these books perhaps thick and pricey, the information within is usually very superficial.

The hunt for good IM information can be tedious and time consuming and involves sifting through countless internet internet site*, blogs and pages of self-proclaimed "IM gurus" trying to sell an e-book learning some outdated IM technique. Much of this information gathering process requires giving an e-mail address which in a short time results in dozens if not hundreds of e-mails coming on a daily basis pushing some e-book, software or seminar that can be bought for some overly inflated price.

The quest then is to find a happy medium between the two options of pocket money and teaching how to market your own internet site*. What internet site owners need is a single place where they can learn the latest IM and website promotion techniques in a format that is simple yet informative. Before investing in any online product, it is important to do your enquiry first. Ideally you would like to invest in products that permit you to try before you buy or at the least have a money back guarantee.

Newly, several internet site* have seemed on the Internet that provide engaging video tutorials that cater to all levels of marketer, from the complete beginner to the long-term veteran. The videos learn you simple step- by-step methods to boost bottom line sales on any internet site regardless of the product or service being sold. Most offer free instant access that in real time provides useful information that can be applied immediately.

Among the pioneers of this new trend in educating internet site owners and entrepreneurs is a firm called Internet Market Quest. Some of the issues they learn include advertising ways which price little or no money, changing over a higher percent of visitors into buyers, increasing sales adequate to 20% by adding a few lines of code to a website, reaching a first position on Google within 72 hours without being forced to hire an SEO expert. Their year long course promises to create anyone an IM guru over the course of a year. Anybody who intends to create money on the Internet can definitely profit by capitalizing of this course.

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